If your social media feed lit up with orange glitter this week, you aren't alone.

Within minutes of Taylor Swift announcing her new studio album, major brands from FedEx to Dunkin’ Donuts jumped in with Swiftie-inspired versions of their logos and posts. It’s fun. It’s timely. And it works for them.

But you might be asking yourself, "Should I, as a small business, do the same?"

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