Is your business ready for a recession? — Part 1
I know, I know.
We're not supposed to use the r-word.
There's lots of talk of an economic recession on the horizon. Sadly, most business owners subscribe to the idea "if we don't talk about it, maybe it will go away..."
But not talking about a recession (and worse, not preparing for it) mean they're letting fear of a recession keep them from doing things that will help make their business recession-proof.
I'd planned one email for you this week but it got long...fast. Using your marketing to recession-proof your business is serious stuff. So I broke it up into three parts. Feel free to forward to your business owner friends.
Here is the first of three things you MUST do in your business to deal with a slower economy:
Develop a clear message now.
The truth is people don't buy the best products. Instead they buy the products they understand the fastest. And that fact is never more true than when your clients are feeling the squeeze of economic pressure.
Price is not the most motivating factor for your people. Even in a recession.
When people read about your offer and instantly understand what it is and how it makes life better for them, they'll buy. You might think people are more willing to do research when money is tight but they're really not. They're still looking for the confidence that your product or service will solve their problem and they'll almost always pay what you're asking.
Here's my challenge to you: go use the free tool at mystorybrand.com to create a BrandScript for your business. Or, if you need expert help you can hire me to create a BrandScript for you and I'll show you how to use it!
“People don’t buy the best products. They buy the products they understand the fastest.”
You've got your doubts. Surely boiling your marketing message down to just 7-parts of the StoryBrand Message Framework cannot possibly help you so much that your business will grow in a recession.
But let me help you picture it. Clear your mind and imagine what your business would be when:
You and your sales people are excited about your offer.
Clients are clear and excited by your offer instead of confused and questioning.
People are convinced your offer will work for them.
Your team believes in your business and sees clients' lives changed because of it.
That can be your business once you defeat the villain that stands in your way.
Confusion is your enemy.
If you will commit yourself to the hard work of crafting a clear marketing message, you will begin to eliminate confusion in the minds of your people. You will grow your business... even during a recession.
Do the hard work. Use the DIY tool at mystorybrand.com and try it for yourself.
And, if you've got questions or you know you need to hire an expert, book a free strategy call with me. I'll happily answer your questions and give you ideas of how this can work for your business!
Here's to your thriving business regardless of the economy,
— Chris